Insights report
Improving HCP and medical affairs portals: Insights for pharma leaders
The pharmaceutical portal landscape is changing—are you prepared? Pharma companies are moving away from siloed HCP and medical affairs portals. Learn how to evolve your organization's digital presence to meeting HCPs needs.
The pharmaceutical industry’s digital presence has undergone significant transformation since COVID-19. The investments your organization made early on were a great starting point, but it’s time to evaluate their current effectiveness. As technologies continue to change, it’s vital to provide HCPs with the digital experiences and capabilities they want—to get the information they need. Learn how your organization can create seamless, user-friendly experiences that increase HCPs’ engagement while navigating regulatory constraints.
This comprehensive report analyzes 41 portals, revealing how key HCP resources are moving into the medical affairs portal and away from HCP and corporate sites—trending towards a singular, unified hub. It also provides actionable strategies from Think Company’s pharma experts on how to provide best-in-class user experiences that attract and engage HCPs.
The report recommends a number of best practices for improvement:
- Developing a unified hub approach
- Implementing single sign-on (SSO) across platforms
- Investing in robust search capabilities
- Assessing the effectiveness of your content strategy
- Utilizing an effective balance between human and digital interaction
- Leveraging AI to improve the HCP experiences
See how your organization can adapt to evolving HCP expectations, prioritize medical affairs portals, and lead the way as the pharmaceutical portal landscape shifts. Read Think Company’s most recent report.
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