UX researcher working on their laptop

Understanding your users is the foundation of great product and service design. Whether you’re curious about what is actually happening with your long-time customers, wondering what new direction you could take your product or refining an existing feature, User Experience (UX) Research ensures that every decision is guided by insights from real people—not assumptions.

At Think Company, we take a human-centered approach to research, bringing the points of view of your users to support every phase of your product’s lifecycle. We uncover the root of problems, identify key opportunities for change, and refine solutions—reducing risk, minimizing rework, and ensuring your product is effective, accessible, and aligned with real-world challenges. Our research brings the context to align decision makers around the problems at hand, helping teams “build the right thing” and “build the thing right,” no matter the complexity.

How We Work:

  • Generative research to uncover opportunities and unmet needs
  • Evaluative research to test, refine, and validate ideas
  • Benchmarking to establish baselines and track progress
  • Qualitative research to understand user behaviors and motivations
  • Quantitative research to measure trends, patterns, and impact

People-first for smarter outcomes

We learn from real people experiencing your products and services to align your teams around what is actually happening today so that they can target the right problems, together. By integrating research into fast-paced workflows, we ensure user data informs both immediate improvements and long-term strategic direction. Our approach helps teams make informed decisions that create meaningful impact.

Built for complexity

Many industries require navigating regulations, policies, and specialized users needs—our research meets these challenges head on. With expertise in highly regulated industries, HIPAA compliance, patient privacy, and IRB standards, we ensure ethical and compliant research practices. Whether tackling intricate systems or engaging hard-to reach participants, we apply the right approaches to gather valuable data in each unique situation.

Strategy that scales

We start with the right questions, selecting the best methods and participants that maximize insights while staying efficient. Our approach balances efficiency with depth—we gather just enough research to drive confident decisions without wasted effort. We scale our research to your project’s needs, plan for obstacles, and adapt as we learn.